10 Off-Page SEO Techniques For Search Engine Ranking

Off-Page SEO Techniques For Search Engine Ranking

There are many people who start blogging or online business without knowing the importance of SEO and how to implement SEO?

The result is in failure in business.

Search Engine Optimization plays a major role to become successful in online business whether it is blogging business or shopping etc.

So, it’s compulsory for you to learn both elements of SEO (Off-Page and on-Page).

After Google Algorithm Updates (Panda and Penguin),

SEO has changed a lot!

So it needs some extra attention.

Because there are lots of methods thrown out of the window which was used to boost ranking in the past.

But now you have only a small amount of options left.

Although you can still rank in SERPs like a boss if you follow both On-page SEO and Off-Page SEO techniques correctly.

Today In this post,

I will cover the best off-page SEO techniques that you will need to know to improve search engine ranking and traffic.

More traffic means more sale and more income, that turn into success.

What is SEO?

Search Engine Optimization is a process to improve website performance in Google, Yahoo, and Bing, etc. ‘ search engine result pages or getting traffic from free, organic, natural or editorial search results on a search engine.

User Experience is the most important factor in search engine ranking.

The higher the quality content you offer to the user, the more chances you have to rank a website.

SEO is categorized into two parts:

  • On-Page Optimization
  • Off-Page Optimization

On-Page Optimization

On-page optimization is on-site SEO optimization which includes meta title, meta description, meta keywords, permalink, alt tag, and on-site content, etc.

On-Page optimization matters a lot in ranking.

If you are strong in on-page optimization,

You can rank your blog post with no backlinks.

It doesn’t matter how depth and good content you write.

If you don’t optimize for search engines, You will lose search engine traffic.

It’s my personal experience.

So if you are not good in on-page optimization, learn from experts, do some experiments and find out what works.

Don’t experiment with your main blog.

Off-Page Optimization

All activities which are done to make a web page popular including acquiring links from authority websites in your niche and promoting on social media comes under Off-page optimization.

Off-page optimization activities are not visible on the webpage itself, unlike On-Page optimization.

Off-page optimization helps to rank your website higher in search engines and drive insane traffic to the website.

Advanced Off-Page SEO Techniques

Off-page optimization has a significant impact on search engine ranking.

If you rank for a keyword at 2 or 3 pages, it is not going to help to get any single sale.

To get results, you need to reserve the first spot in the major search engine including Google, Yahoo, and Bing.

The more quality backlink your website has,

The more you have chances to rank at no. 1.

Here I outlined advanced off-page SEO techniques.

If you follow them,

You will see the great improvement in organic search engine traffic and ranking.

Blog Commenting

Blog commenting is very effective in off-page SEO techniques.

Blog commenting can help you to build a good relationship with other Webmasters and popular bloggers.

Also, you will get some link juice if you are commenting on dofollow comment luv blogs.

There are several bloggers have used blog commenting to establish the relationship and their name in the blogosphere.

Blog commenting is not about to get links on keywords; many newbies make this mistake.

They try to get backlinks from anchor text using in comment body and using the keyword at the place of the name.

The result is time-wasting; nobody wants someone to come and spammed his/her blog.

Most of all webmasters moderates comments and when they notice you are commenting to get only backlinks,

They click on the spam section and your comment is gone forever in the spam section and you become a spammer in particular webmaster opinion.

So avoid spammer identity and save your time to get good backlinks in your niche.

If you are new to blog commenting,

You must check out this blog commenting guide in which I have explained all things which you need to keep mind while blog commenting.

Guest Posting

Guest posting is one of the best effective off-page SEO techniques.

It does not only help in gaining links from authority sites but also send huge referral traffic to your blog.

And you get some fame and connections also in the blogging sphere.

Wondering how?

When you contribute a guest post at the top blog in your niche,

It is shared by a top blogger at his/her social media networks.

And we all know every top blog has lots of fans on social media.

Here are some tips which you need to follow while doing guest posting:

  • Find authority blogs in your niche and check these blog’s organic traffic in SEMRUSH, if the blog has zero traffic, then it will not add more value for you. It will be better to avoid blogs with zero traffic and put more effort to find blogs with good organic traffic.
  • Write depth articles. As depth article ranks higher in Google search results. Average Google 1st page’s result has 1,890 words.
  • Reply to every comment on your guest post, in this way; you will build the connections with the blog audience also.
  • Now you can imagine the power of guest posting.
  • Share with your social media audience and subscribers; they will love to read this and if some found value in your content, he will love to invite you for guest posting on his/her blog.

Don’t wait, give the try to this powerful off-page SEO technique and enjoy this power of this.

Article Submission

Article submission is a good way to get some link juice,

But if you do it correctly.

So, Remember to keep the quality on a High while submitting Articles on Article submission sites.

Video Marketing

These days People love watching videos instead of reading the text.

So, you can use Video marketing to get some traffic to your website or blog.

There are some Video sharing sites like YouTube, Dailymotion, Vimeo which allows you to upload your videos and also include a link to your Website.

Additionally, you can also make money if you are using YouTube for video marketing.

Forum Marketing

Forums are great to promote your website and also get some link juice from related niche forums.

This is my favorite method to get quality backlinks to give an instant boost to ranking.

Answering Questions

If you love answering questions,

Then you must go with this method to promote your website as there are some sites like WebAnswers, Yahoo Answers,

Which allows you to include your website link as a reference if necessary.

It will drive huge traffic to your blog.

Because the majority of the times these sites rank on the first page of Google.

Social Bookmarking

You must make social bookmarking your habit,

As it helps you get some traffic and also faster indexing of your posts.

Photo Marketing

You can also promote your website by sharing photos on sites like Pinterest, Flickr, etc.

It will surely help you build some reputation and drive some traffic.

Document Sharing

It can certainly increase your backlinks and also drive some traffic.

But remember to include links in the body section of your document where it is necessary and also a link at the bottom of the document.

Some of the Popular Document sharing sites are Slideshare, Ziddo, Docstoc, etc..

So, these are some legitimate Off-Page SEO tips that can help you boost Ranking.

If you have any questions, feel free to ask via comments.

Also, If I miss an important point, please Remind me by leaving a comment.

Written by Vishal Rana

Founder and Editor-in-Chief of 'PresentBlogging'. Grey Hat Hacker, Cyber Security Consultant, Information Security Researcher, Programmer, Developer, Social Engineer, Penetration Tester, Professional Blogger and SEO expert.


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