How To Increase Domain Authority (DA)?

How To Increase Domain Authority

You might have heard of ‘Domain Authority’ (abbreviated: DA).

Every single SEO and a lot of webmasters use that term.

As it’s a bit self-explanatory, you can already get a basic idea about it going by its name.

Still, it basically means how much your site is likely to rank higher in search engines compared to competitor sites.

So, it basically is a comparative metric and not an independent one.

So, increasing your Domain Authority loosely means increasing your chances of ranking higher in search engines.

That’s why I’ve put together a list of 50+ ways that you can use to give your site’s DA the boost that it probably deserves.

What’s more,

I’ve also listed all the strategies so that you can take a look at the fundamental points in an easier way.

The post content is obviously more detailed, containing important explanations to the various points.

You can take a look at both below.

Before I start to tell you How to increase Domain Authority?,

I’d prefer to tell you a few more things.

There’s a metric of Moz exactly called ‘Domain Authority’ that they directly use in their Open Site Explorer tool along with similar terms like…

  • Page Authority (which is the page-specific variant of DA),
  • MozRank (similar to PageRank) and
  • MozTrust (how far away your site is linked from trusted seed sites).

But the term ‘Domain Authority’ doesn’t always mean the Moz metric.

Anyway, like I already said, the Moz metric is calculated on the basis of your site’s search engine ranking potential.

So, it’s not like once you’ve achieved a Domain Authority of 40 (it’s calculated in a scale of 0-100) it can’t get reduced back to 35 (it’s much easier to take it from 30 to 40 than from 80 to 90).

It actually fluctuates, but generally not that much for sites that are constantly progressing.

It’s also important to note that the Domain Authority metric is almost entirely dependant on the backlinks (dofollow) pointing to your site.

So, what helps the most to increase your site’s Domain Authority (and thus it’s ranking potential) is to,

Acquire links from sites that already have high Domain Authorities themselves.

Another thing to consider is the correlation based ranking factors.

Literally, any factor that has a correlation with higher search engine rankings can influence the Domain Authority of a site.

So, in a not-so-direct way, your on-page SEO or offline marketing efforts can have an indirect influence on your site’s Domain Authority.

There are many positive side-effects to having a moderately high Domain Authority.

Better search engine visibility guarantees more traffic, leading to more exposure and brand awareness,

And thus, increasing the chances of landing in more social shares and natural backlinks.

Now, those are pretty good influencers of the Domain Authority metric themselves,

So, you can basically say that once you start rolling the ball,

It continues to gain more and more momentum every day.

Here are a few ways you can improve Domain Authority of your site:

Site-Dependent/ On-site

Why is it Important?

On-site factors are the most basic ones that can influence your site’s ranking abilities and DA.

A Practical, User-centric site structure is crucial.

Then, You should focus on on-site optimization and on-page SEO while keeping user experience in mind.

Site Structure

  • Maintain A Clean User-friendly Site Structure
  • User Text Links Extensively Thought Your Site
  • Offer An Easy to Browse User-accessible Sitemap
  • Keep the Average Number of Links on Pages Within A Limit

Site Level Optimization

  • Implement A Practical Internal Linking Strategy
  • Cut Off Link Diluters
  • Make Your Site Fast

On-Page SEO

  • User Variations of Your Main Keywords
  • Keep Your Permalinks Relevant and Short
  • Block-level Optimize Your Content
  • Keep A “New Posts” Type of Selection of The Sidebar


Why is it Important?

High-quality content is the backbone of every successful authoritative website.

What is considered high-quality?

Well, it’s not only huge content pieces.

Google suggests that as long as you bring something new to the table through your content,

It’ll be considered high-quality,

Provided that you don’t screw up with the writing or write something that makes no sense.

Produce Content Assets

  • Research and Find What Works Best in your Field
  • Produce Something Totally Unique
  • Produce Something Exceptionally Detailed on A Topic
  • Produce Link-baot Content
  • Produce Evergreen Content

Promoting Your Content

  • Reach Out to Influencers
  • Share Your Content Across Your Social Networks
  • Leverage Your Email Subscriber List
  • Use Paid Social Media Promotions
  • Make Content Promotion a Daily Habit

Link Builders’ Outreach by Leverage Content

  • Email Known Linkers
  • Email the Top Blogs and Websites in Your Field
  • Outreach Aggressively Directly Suggesting People to Link
  • Analyze Your Competitors Link Profiles and Target Linkers
  • Find ‘Resource Pages’ Related to your Contents and Ask For Links
  • Leverage Broken Link Building to Get Some Additional Link Love

Social Media

Why is it Important?

Social Media is one of the best medium that you can leverage to increase your brand and website exposure.

With a proper social media strategy,

You’ll be able to get your content in front of people who matter, to have your share of chances at getting the link that matters.

Thus, You can’t ignore social media en route to increase the DA of your site.

Social Media Presence

  • Create Website Profiles on Major Social Media Sites
  • Properly Set Up Your Profiles
  • Use Professional Designs to Boost Your Credibility
  • Promote Your Social Presence on Your Site

Social Media Authority

  • Gain High-profile Followers
  • Link to Your Social Profiles from Your Guest Posts on Top Sites
  • Gain Followers by Leveraging Viral or Epic Content


Why is it Important?

Building a strong brand helps with the overall process of growing an authority site.

Users can easily relate your site to your brand, Which in turn increases the percentage of returning visitors to your site.

So, In short, a proper branding strategy will help with the exposure of your content in front of a larger audience.

That, in succession, will help your content attract more social shares and powerful backlinks.

Brand Awareness

  • Utilize Offline Marketing
  • Advertise Your Brand on Social Media Sites
  • Host An Industry Event
  • Leverage Re-targeting

Brand Engagement

  • Respond to Users’ Questions & Comments
  • Host A Quiz Related to Your Industry
  • Run An Informative Blog That People Come Back to Often
  • Send A T-Shirt or Other Goodies to Your Most Active Users

Brand Trust

  • Apply for Industry Awards
  • Get Referenced on Leading News Sites or Magazines
  • Use Trust Badges & Symbols Across Your Site
  • Leverage Your Brand Trust to Get Social Shares Easily


Why is it Important?

Maintaining good relationships with other site owners in your industry is crucial.

People who have a good relationship with you are more likely to link to your site than those who don’t.

So a good relationship with a website owner or author can be the x-factor that’ll determine whether you’ll get a link from them or not.

Now, as you know, links help build authority.

So in a way, Good relationship with others = authority.

Relationship with Influencers

  • Share Influencers’ Contents
  • Interact with Influencers in Your Niche
  • Praise the Genuinely Good Works of Them
  • Occasionally Ask them to Read & Share Your Content and Provide Feedback

Alliance Building

  • Build Alliances with Fellow Site Owners and Bloggers
  • Read & Share Each Other’s Useful Content Pieces
  • Contribute to Each Other’s Sites

Helping People

  • Help Your Ally with Something You’re Strong in and Expect The Same
  • Provide Strategic Help to Your Ally
  • Help Your Active Users for Nothing in Return

I might have missed a bunch of points to Increase Domain Authority, I don’t know.

Also, let me know if you’d have liked to see this post go a little longer.

Please let me know your thoughts about to Increase Domain Authority by dropping a comment below!

So, what other ways do you recommend for building up the Domain Authority of a site?

Written by Vishal Rana

Founder and Editor-in-Chief of 'PresentBlogging'. Grey Hat Hacker, Cyber Security Consultant, Information Security Researcher, Programmer, Developer, Social Engineer, Penetration Tester, Professional Blogger and SEO expert.


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