How to Increase Adsense CPC?

How to Increase Adsense CPC

Recently one of my readers asked a question about the CPC he receives for each click from Adsense.

He is getting around 0.01$ per click (yes, it’s very low).

He asked me to check his blog for some suggestions.

I found out the possible reasons for low CPC.

In this post, let me explain simple tips on how to increase Adsense CPC?.

If you are a Blogger and Adsense is your prime source of revenue,

You can’t afford to ignore the importance of Adsense optimization.

When we talk about Adsense optimization, there are many things, but the main target is to get high eCPM and get more Cost per click.

Else, despite good AdSense CTR, you might not be making good money.

This is something familiar about the non-English blog.

If you fall into the category of those AdSense publishers, who are getting huge traffic but Adsense earning is still low,

It’s time to understand points which are mentioned below and this will surely help to increase Adsense CPC and overall revenue.

What is Adsense CPC?

CPC is ‘Cost Per Click’ on average.

Let’s say, you get 0.02$ for one click and 1$ for another click, so your average CPC is (0.02$ + 1$ ) / 2 = 0.51$.

CPC is another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).

You must try the possible methods to increase the CPC in Adsense to maximize the revenue.

Increasing the CTR also will help, but when CPC is low with high CTR, still there will be fewer earnings.

For example, instead of getting 10 clicks at 0.02$ CPC (10 x 0.02$ = 0.2$),

Try to get 2 clicks at 0.50$ CPC which is 2 x 0.50$ = 1$,

Much better, isn’t it?

So, your CTR is less (10 to 2), but final earning is much better (0.2$ to 1$) because of good CPC (0.02$ to 0.5$).

I hope you got my point.

Let’s See How to Increase AdSense CPC?

I know, you may read these tips somewhere but I am going here in-depth and I can definitely say that nobody has shared this depth info with you so let’s continue with this topic.

Concentrate on Keywords, Niche, and Topic

Not all types of content show the same types of Ads. Advertisers pay (bid) more money on particular keywords that will pay good CPC.

You must find out the high paying AdSense keywords for your blog topic and write about or include them in your blog posts.

Google Adsense robots scan your content before display ads if they find valuable keywords and useful content,

Then, Google will serve high-quality ads.

This doesn’t mean, you have to write only about high paying keywords.

Getting search engine traffic to high paying keywords is very difficult since it will have more competition.

You write what you know and like to write, but keep in mind about high paying keywords and include them in a few places.

Also, you have to think about the potential advertisers and competition of the topic you write.

Let’s say you are writing about free stuff, then you may possibly get less CPC because none of the advertisers will pay high payout for free stuff which they can’t sell.

Keep in mind, each advertiser who is advertising through Google (Adwords) which displays Adsense ads in our blogs, need our visitors to their product page and convert them to sale, registration, or any action.

Enable Image and Text Ads

Some people do not like images, Rich media ads in their blog posts because they expect AdSense ads to show like a link (text link).

In my experience, image and multimedia ads work well in all the places.

If you have Text only ads, make them to image and text.

You can see the difference in the next two weeks.

I experimented several times and several places then decided image and text ads work well.

Google highly recommends Image and Text Ads.

Here are the few reasons,

  • Image ads are likely to be clicked (High CTR)
  • All famous advertisers and product owners like to show their brands and products as an image or rich media so this might bring quality ads and good CPC.
  • Only one image Ad can be shown at a time instead of showing 3 to 4 text ads. This may possibly a good CPC ad.
  • More advertisers will target your ad slots directly if you allow image and text ads through Adwords or Google Ad Planner.

Too many Ads – Less CPC

Are you using all three AdSense ad blocks?

If yes, is it balancing your each post content?

I recommend using all three ad blocks if your blog posts are long enough to accommodate these slots and with valuable keywords available to feed Google AdSense robots.

If your articles are too short and not having rich keywords,

Then Google will struggle to show relevant, high paying, and interesting ads for the visitors.

In the end, you get clicks but no earnings because of low paying, non-relevant and some times public ads too.

Monitor your Higher CTR Ad with Custom Channels

Channels are very important here.

This gives a clear idea of which Ad slot is performing well, measure CPC, eCPM, CTR, and earnings of a particular ad-block.

Create custom channels for each ad slot in your blog and monitor the performance for two weeks.

How this helps in increasing Adsense CPC?

Remove the low performing Ad slot from your blog (Decide by CTR and final earnings) for testing purposes.

Now, Google may serve better ads to other two ad slots which are performing well, so your earnings will increase.

First Ad unit in HTML Code Serves better ads

You may have one ad in the header and another one inside post content,

Which ad will load first on your blog page?

Obviously, the ad in the header, because that is in the first place in HTML code.

Normally Google servers quality and high paying ads to the first ad slot on a webpage, so in this example, it will be the header ad.

So, the next question is, is your header Ad getting good CTR?

Here is the clash.

When your ad-block inside content is getting good clicks (higher CTR) than header ad, but still Google will server good ads in the header.

So you are wasting some of the possible clicks here.

To fix these issues,

Google suggests to Ad your important ad slot inside the div tag, which is explained clearly in the Google help page here.

Adsense robots will serve high-quality ads to the block with div tag no matter where it is located in HTML code.

Use div tag to the good performing block which you decided by custom channels in early step.

Reduce Accident, Fraud and Useless Clicks

Don’t think you can make good money by clicking your ads from different IPs, ask your friends to click and anything like it.

Google is very smart to find out these types of clicks and they will ban your account.

Also, just clicking ads and closing the advertisers’ page immediately will be notified to Google.

Google is much concern about their advertisers also if your all clicks work like that without any benefits to advertisers what they expect,

Then Google might put your website in a lower place where low-quality ads will be served.

In the long term plan, make sure Adsense ads look like advertisements on your website and your visitors are interested and clicking ads to visit advertisers page purposely.

Do not blend too much with your theme and expect some accident clicks.

You can’t survive with accident, fraud and quick browser closing clicks in the long term with Google AdSense.

This definitely affects the CPC, when your blog visitors converted well by advertisers with quality clicks, then you may get quality high paying ads.

There are a few more techniques available to increase Adsense CPC,

I think it will be useful once your blog started generating good traffic.

I have already published them and If you want to check them then take a look at Google Adsense Categories.

Believe me, a blog or website needs time to generate reasonable income from Adsense. It’s not easy, but very much possible.

The reader of mine, who contacted me, is having one month old with good traffic and by average he get 4 clicks per day which are very impressive.

But it will take some time to earn a stable income with Adsense.

My Earning Proofs

Here is the real example, when I look back one year ago exactly in Feb 2015, my monthly earning was 46.65$.

Here is the current earning exactly after one year, around 2000$ monthly with the same single Blog.

How I Did?

  • Keep producing content
  • Write for you and your readers
  • Generate good traffic from search engines
  • Don’t’ put all ads in one place
  • Don’t try all money making methods at a time
  • Experiment the ad positions and colors but don’t overdo it again and again
  • Finally, don’t motivate your self in blogging only for money.

Be a good blogger to your readers, other bloggers and yourself – you can be a successful blogger in a short time.

This article is about to increase AdSense CPC with a few simple tweaks.

I hope you really enjoy it.

If you have any query then don’t hesitate to ask and comment below in the comment sections.

If you know the other methods to increase AdSense CPC, you can share it with us. Please do comments and I will update on this article.

Written by Vishal Rana

Founder and Editor-in-Chief of 'PresentBlogging'. Grey Hat Hacker, Cyber Security Consultant, Information Security Researcher, Programmer, Developer, Social Engineer, Penetration Tester, Professional Blogger and SEO expert.


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